Are you making a good impression with words?
Or is it your website content numbingly banal?
Why Is Business Writing So Awful?, asks Jason Fried in his article for Inc. Magazine.
When you write like everyone else and sound like everyone else and act like everyone else, you’re saying, “Our products are like everyone else’s, too”.
A great example of compelling writing that sets the company apart is Saddleback Leather from San Antonio, mentioned in the article. Learn from them not to hide behind jargon and tell your story well.
