Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers.
100% of the proceeds from this book go to two charities (The Smile Train and Ekal Vidyalaya). The following link will allow you to buy the book with affiliate procedings also going to Avinash’s supported charities:
