Is your download really free?

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Thursday, July 2. 2009

Is your download really free?

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in IT WORKS!

High-Yields Methods redesigns and streamlines office/service process. They haven't paid me to talk about them, and the reason I'm mentioning the company is that their website is the first example I have seen in months in which "free download" is not a misnomer.

In order to download articles from their site, you are asked to provide some information they can use to improve their site or contact you if authorized to do so, but all fields are optional.

High-Yields Methods truly uses the opt-in marketing principles described by Seth Godin in his book Permission Marketing, as opposed to misleading and interruptive techniques used by so many other businesses.

What about your website? Is your download really free?

(Photo by sp3ccylad)

Related post: Convince me first

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This weblog is inspired by this talk from 2006 by best selling author Seth Godin.

Sadly, ill-conceived, unusable objects and interactions still abound, and we want to add our voice to the chorus of protest from people in the quest for more human-centered products and services.

Contributors:
Adriana Beal | Jeff Howell | Daniel Mossé

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